For Automotive Service Shops

Learn about the three distinct methods of measuring the effective rate in our course, each offering a unique perspective on crucial aspects of your business. By comprehending its impact on your shop, you can significantly boost profitability. We provide resources and strategies to ensure you can effectively apply these insights for successful management and enhanced business performance.

Course Overview

In this course, you’ll explore three unique methods for measuring effective rate, gaining insights into vital aspects of your business. This knowledge, paired with our provided resources and strategies, empowers you to boost your shop’s profitability and business performance.

  • Always know where your business is at using data
  • Learn the key metrics you need to improve to maximize profits
  • Make decisions based on raw data - no more guessing


Deepen your understanding of effective rate measurement, a key tool for identifying and enhancing crucial business aspects. By mastering these techniques, you can significantly improve your shop's profitability and streamline bays for greater success.

Rui Martins

Meet Rui Martins, your course instructor with 35 years of expertise in the automotive service industry. His career spans 10 years at the OEM level, 12 years in the aftermarket level, and 13 years consulting shop owners across North America, equipping him with unparalleled insights and practical skills to help your shop succeed.

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